About WE tv: WE tv (www.WEtv.com) is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives. WE tv's programming gives viewers compelling perspectives on women's lives that range from provocative to extraordinary, including signature series like "Bridezillas" and critically-acclaimed original documentary series such as "High School Confidential." WE tv's public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women's strength, confidence and diversity. WE tv is available in HD and WE tv On Demand is available in 20 million homes. WE tv is a subsidiary of Rainbow Media Holdings LLC.
Subscribers: Available in nearly 72 million U.S. households (Source: Nielsen Media Research, as of October 2008)
Executives: Ed Carroll, Chief Operating Officer, Rainbow Entertainment Services Kim Martin, President/General Manager, WE tv Robert Broussard, President, Rainbow Network Sales
Launch Date: 1997 as Romance Classics; 2001 re-branded WE: Women's Entertainment; 2006 re-branded WE tv
Programming:
• Multi-platform programming: WE tv; WEtv.com; WE tv On Demand; WE tv Mobile
• Original series include:
- Amazing Wedding Cakes: Get ready to enter the world of high-end cake making, from larger-than-life designs to the over-the-top personalities who create them.
- Bridezillas: A comedic look at how brides-to-be go from sweet to certifiable while planning their big day.
- High School Confidential: 12 girls. 4 years in the making. The critically-acclaimed original documentary series about real life high school.
- I Want to Save Your Life: This series follows Charles Stuart Platkin, a nutritionist and public health advocate, on an incredible mission to bring Americans back to a healthy lifestyle.
- Little Miss Perfect: It's a journey into the world of children's pageants, featuring Michael Galanes, a national pageant director for more than 10 years.
- My Fair Wedding: Celebrity party planner David Tutera transforms what could be a disaster wedding into a platinum style affair.
- Platinum Weddings: It's the show that captures the drama and decadence of wedding planning on an extraordinary budget.
- Raising Sextuplets: The series follows Jennifer and Brian Masche, parents of sextuplets as each child develops their own personality.
- The Locator: In this emotionally powerful series, Troy Dunn reconnects loved ones who have lost touch over the years.
- Secret Lives of Women: An unapologetic look at females who conceal behaviors and professions that push the boundaries of "normal" society.
Public Affairs Initiative: WE Empowers Women is a public affairs initiative driven by WE tv and its viewers. Using the power of ideas and the actions of many, WE Empowers Women is dedicated to creating projects and programs that foster and celebrate the intelligence, strength, confidence, diversity and leadership of women, both in the workplace and at home. WE Volunteer is WE Empowers Women’s three-year campaign (2009-2011) dedicated to celebrating the power of volunteerism.