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Season 1 - Episode 4

They’re Just That Good

Amsale girls
Monday, July 4, 2011

They’re Just That Good

My name is Eboni Marshall Turman, Phd. I am 30 years old and I currently serve as the Assistant Minister of the Abyssinian Baptist Church in Harlem, New York.  I am also an Adjunct Professor of Social Ethics at Union Theological Seminary in New York City.

The search for the perfect dress began the moment I said, “I do.”  I knew that the time between my then-fiance’s proposal and our wedding day would be one of the most special times in my life.  I had to find the perfect dress…but I had no idea where to start, especially given the breadth of bridal salons in New York City that are advertised ad nauseum in just about every bridal magazine you can find.   After griping about the huge task set before me to my then husband-to-be, he simply said, “Why don’t you go to Amsale?  You know she’s the best!” After consulting with some friends and friends-of-friends (just to make sure that my husband-to-be was right and actually did know what he was talking about), I knew that my search would have to begin at Amsale.  My husband’s assistant actually scheduled my first appointment with Amsale while I rounded up my mother and my closest friends (the dress entourage!) to come with me for this soooo-important occasion.

I have to admit that when I walked into Amsale I was overwhelmed with the sheer beauty of the dresses that lined the walls of the boutique.  The diverse staff was extremely warm and friendly.  The boutique itself was was quiet, remarkably clean, and of a mangeable size.  Linda smiled warmly at me, made a quick, yet precise mental note, and then encouraged me to feel free to try on whatever I liked and so I quickly began to pull dresses one after the other and take them into the fitting room.  As I prepared to start trying everything on, Linda walked in and simply said, “Here, try this one first.”  It was a dress that I hadnt seen hanging up and probably would have never pulled for myself. But I decided to give it a shot.  I put the dress on and walked out into the sitting area where my “dress entourage” was waiting for me.  When they saw me, they were all speechless…until finally my maid of honor, Joyce, said, “That’s the one!”

I must admit that I knew it was “the one” instantly too!  It had me written all over it: “The Fashionista.”  A strapless, mermaid cut gown…white tulle, elegant fit.  It was perfect!  But I could not understand how Linda could find “the perfect dress” for me with just one glance.  I have heard nightmare stories about brides trying on hundreds of dresses to find “the one” and the first dress I tried on at Amsale (that I did not even pick out, but that was picked for me by Linda) was the one! Unbelievable!!! I was in total disbelief and thought that there is no way that I could be this lucky (or maybe that the ladies at Amsale are just that good?)!!!

I must admit that I felt like I had to try on more dresses, just because that’s what a bride is supposed to do, right?  But after trying on a few more Amsale gowns and making my way to another bridal salon (that I should never have wasted my time with), I knew that no matter how many more gowns I tried on and no matter how many more bridal salons I visited, my perfect dress, the wedding gown I had always dreamed of, was the very first dress that I tried on at Amsale. Thanks Linda, you are a gem!

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