Making an investment in this troubling economy may seem too risky for some – but when it comes to investing in love – singles are saying, “sign me up.”  Despite the growing uncertainty, stress and financial fears that millions are facing, a group of single men and women are trading in their financial adviser for a love adviser. Could it be that the recession leads to more romance?  It’s a look inside the resurgence of matchmaking and how this trend shows no sign of needing a bailout anytime soon.   

“When we all pass away what is it going to say on a man’s tombstone, that he was great at banking or a cherished and beloved husband.”  This is how Christie Nightingale, owner of Premier Match, LLC,  an upscale dating service, explains the new tone echoed by some of her clients.  As the Dow dips her business is booming.  “I truly believe matchmaking is recession-proof because it touches upon the emotional side of human beings.” Her roster of soulmate-seekers includes successful bankers, financial planners, doctors and lawyers.  She says her overall revenue is up about 30 percent in comparison to the last two years.  So why this sudden urge to splurge on love? Nightingale is witnessing a priority shift from her clients. “Dating to them was always a side recreation.  A lot of these individuals were so obsessed with work that their top priority was their careers and dating took a back seat.  Now, we’re having people come forward and say, 'OK, I want to get serious now.'”  

A few years ago, the American dream was defined by big bonuses, hefty mortgages and luxury lifestyles.  But with jobs and financial security fleeting many people are starting to reassess.  It seems that fancy gold-beveled edge business cards, bespoke suits and first-class trips are no longer substantial enough to fill one’s heart.  Nightingale reveals more clients are ready to settle down because after they’ve reached their goals they look in the mirror and say, “God I’ve done all this, I’ve achieved all this success and I have no one to share this with.”

If you’re looking to add romance to your portfolio – Check out Christie Nightingale’s top five dating tips.  Here’s the best part…they’re free!

1. Focus your attention.  Turn your blackberry/cell off (that includes texting).  Give your date your full attention.
2. Arrive on time. If getting into a relationship is your priority, you need to find the time to do so.
3. Dress to impress. Know where you are going before deciding on what to wear and if you are coming from the office, bring a change of clothes. Nightingale believes that business attire is not very feminine or sexy, and men tend to be much more visually focused. 
4. Don’t sabotage your date by bringing up old flames.  Control conversations about “the ex” and discuss topics that are on equal, pleasant ground.
5. Have a two-way conversation. We encourage that both parties offer information, but be aware of how long you’ve been talking about yourself. It’s more interesting to get to know your date. Ask questions, don’t interrupt, sit back and listen!