Eager to attract new listeners, Kenny, the station manager, asks Frasier to come up w ith a catchy jingle to open his show every day. Rather than use an existing piece of music, Frasier vow s to write his own theme, dismissing a simple ditty Martin wrote that Daphne thinks is perfect. Instead, Frasier composes a major work, complete with orchestra, choir and a dramatic reading by Niles.

Frasier gathers his musicians together to perform the song for Kenny. Although it’s an impressive piece, it’s way more elaborate than Kenny wants. Prompted by Daphne, Martin sings his jingle, which turns out to be exactly w hat Kenny is looking for. Feeling upstaged by his father, Frasier promises to come up w ith a simpler number.

Holing up at home, Frasier struggles to create a usable theme. To Frasier’s chagrin, Martin tries to help him pare dow n the essence of what the tune should say. Although Frasier initially dismisses Martin’s suggestions, he soon takes them to heart and writes a song that wins Kenny’s approval.