Growing Up Hip Hop follows the next generation of hip hop royalty as they attempt to step outside the shadow of their famous families. Music legends Damon Dash, Rev. Run, Russell Simmons, Master P, El DeBarge and Pepa are always nearby as each up-and-comer tries to build their own life and fortune in careers ranging from music to acting and fashion. At every turn they are challenged with maintaining their own identity while evolving the hip-hop sound and culture they come from. With their love and work lives intertwined and with their overprotective families always nearby, these friends will each face challenging and sometimes surprising situations as they strive for independent success.