Most people that see Melissa Rivers in all of her splendorous glamour on the red carpet have no idea that the style maven is an Ivy League graduate, an accomplished equestrian and a single mother. She’s also an accomplished television producer and has ample experience behind the camera as well as in front of it.
The University of Pennsylvania graduate started to learn her craft after college at “CBS This Morning” where she quickly became a feature reporter which led ironically to a stint as a regular contributor on “Hangin’ with MTV.” Rivers then joined mother Joan to create the Red Carpet franchise and phenomenon exclusively for E! Entertainment. From then on, awards show coverage was never the same. The acerbic, dynamic duo even made it to celebrate their 1,000th interview live on The Red Carpet for the TVGuide Channel, where the Red Carpet franchise moved to after 10 years at E!.
During her time at E! Rivers produced and hosted a number of specials – two of which were the channels highest rated specials thus far – “Oh Baby! Melissa’s Guide to Pregnancy” and “Oh, Toddler! Surviving the Early Years.”
When the Rivers women took their Red Carpet programming over to the TV Guide Channel, the ratings soared. Rivers then produced and hosted a number of specials and series in addition to producing all of the Red Carpet programs at the cable network. She also hosted and executive produced “The Craze” on Fit TV which tested the efficacy of fitness products with normal people.
A savvy businesswoman, Rivers used her sartorial acumen to launch shoparatti.com in which she helps to curate the crème de la crème in fashion. As a busy mother who was bombarded with scores of online shopping sites, she knew there was a niche for a streamlined website that featured only the best of all of them.
Her reality series, Joan & Melissa: Joan Know Best? on WE tv is entering its third season this year. The dynamic mother/daughter duo also work together on E! Entertainment’s Fashion Police in which Melissa holds the title of Executive Producer. The long-running show has changed to a new one hour format (it previously was a half hour). Last year, Zappos.com, a leading destination in online apparel and footwear sales, announced its partnership with Melissa for the company’s private label brand, The Cool People. Comprised of simple, yet fashion conscious styles all under $100. Melissa Rivers for the Cool People is the first foray for Rivers into the apparel market and is also the first-ever celebrity co-brand for Zappos.com. A percentage of sales from Melissa Rivers for The Cool People goes to her chosen charity; The Water Keeper Alliance.
Rivers lives with her son, Cooper, and two dogs in Los Angeles.