Gocha Hawkins is an award-winning hairstylist and owner of Gocha Salon, an Atlanta-based salon specializing in precision cuts, color, extensions and make up applications.
Gocha is a Detroit, MI, native and has over 20 years of experience in the beauty industry. She received her cosmetology training at John M. Patterson State Technical College (now Trenholm State) in Montgomery, AL. Shortly after, she opened her first salon in Alabama and made a name for herself by creating stylish, short haircuts.
Gocha departed for Atlanta in 2010 and worked towards opening her new salon. Her reputation for striking color and cuts spread fast and soon her work was being featured in Sophisticate’s Black Hair, Style Q, Smooth Magazine and on the covers of Hot Atlanta, Salon Profiles, Salon Sense, and Black Passions. More recently, she’s been featured in Ebony, JEZEBEL, SHEEN, Rolling Out and appeared as a guest on the show, “ESSENCE Live.”
Gocha is no stranger to the entertainment world! She has worked with a long list of celebrities including Nicki Minaj, Serena Williams, Beyonce, Keyshia Cole, Christina Milian, Kandi Burruss, Vivica Fox, Drake, Ja Rule, Pitbull, Mike Epps, Lil’ Jon, The Game, R. Kelly, T.I., Kelly Rowland, Dr. Heavenly and Dr. Rachael Ross.
She’s also earned credits for working on the sets of H&M and McDonald’s commercials, the short film “Fit Arcade Gone Wild” and TV shows such as “Real Housewives of Atlanta”, “La La’s Full Court Life” and “Kandi’s Wedding”.
In addition to her impressive entertainment resume, Gocha also has over 10 years of experience in image consulting for the NBA. She’s worked for the Orlando Magic cheerleaders, the Miami Heat and Atlanta Hawks dancers as a key hairstylist.
Her image consulting experience has led to several roles in fashion. She recently served as Creative Director of the 2016 Atlanta International Fashion Week as well as the fashion show “Color Rush,” presented by DTLR and Tags Boutique. She then went on to serve as Key Hairstylist for a commercial shoot for Bigen hair color.
In 2013, Gocha ventured into the retail business and launched a line of at-home styling products called Wrecklez. That same year, she founded the Gocha Illumination Foundation, a 501(c)(3) non-profit that mentors youth who have fallen victim to sexual, physical, and/or emotional abuse.
A firm believer in education and in developing cutting edge techniques in the beauty industry, Gocha regularly conducts training seminars at trade shows and conferences around the country.