Expanding and franchising definitely has it struggles - at the Thurlow store Lori and Heather see that amongst the Divas and Mint Conditions sits a "Pure Passion" cupcake. This is not something on the regular Cupcakes menu. Franchising is all about being the same, consistent - a brand! How should the girls deal with these independent thinkers? Is it "my way or the highway?" Or, is there a bit of room for individualism in the Cupcakes empire?