NO PURCHASE NECESSARY TO ENTER OR WIN.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

ELIGIBILITY: Contest open to individuals 18 years of age or older as of date of entry and who are legal residents of the United States. Contest void wherever prohibited by law, or where the registration or filing requirements of any state or local jurisdiction have not been complied with. Employees of WE: Women’s Entertainment LLC (“Sponsor”), The Promotion Pipeline, their respective affiliates, subsidiaries, advertising, production and promotion agencies, and the immediate families and members of the same household of each are not eligible. All federal, state, local and municipal laws and regulations apply.

PROMOTION DESCRIPTION: The WE tv Braxton Family Values Ultimate Fan Viewing Party Contest” (the “Contest”) provides entrants with the opportunity to answer questions for the chance to win Braxton Family Values Viewing Party Kits.  Contest begins at noon Eastern Time (“ET”) on September 1, 2011 and ends at noon (ET) on December 2, 2011 (the “Contest Period”).  The Contest Period consists of ten (10) individual Entry Periods (“Entry Period”) that begin at noon ET on Thursday of each week beginning September 1, 2011 and end at 11:59:59 pm ET on the same day with the final Entry Period ending at 11:59:59 pm ET on November 3, 2011(the “Entry Phase”); and a Judging Phase that begins at 12:00:00 noon ET November 21, 2011 and ends at noon ET on December 2, 2011 (the “Judging Phase”).

HOW TO ENTER: To enter the Contest, sign in to your Twitter account using your name and password and sign up to follow WE tv.  If you are not an existing member of Twitter, go to Twitter at www.twitter.com follow the directions to join Twitter. When you join Twitter, you are indicating that you have read and agree to accept the Twitter Terms of Service and Privacy Policy. Membership to Twitter.com is free.

To enter each Entry Period during the Entry Phase visit www.twitter.com/wetv to view the Braxton Family Values Ultimate Fan Viewing Party question (hereinafter “Question”) and tweet @ WEtv with the answer, (hereinafter “Eligible Tweet”). Questions will be posted each Thursday at noon ET during the Entry Phase.  Limit one entry per person per Entry Period. In the event of a dispute as to the identity of the entrant who submits the Eligible Tweet, an Eligible Tweet will be considered made by the authorized account owner of the Twitter tweet submitted at the time of entry. A selected winner may be asked to provide WE tv with proof that the selected winner is the registered owner of the Twitter account. If a dispute cannot be resolved, the entry will be deemed ineligible.  Entrants will be disqualified if  automated devices are used.  Entries become the exclusive property of the Sponsor and will not be returned.  Proof of submission is not considered proof of delivery to or receipt of such entry.

WINNER SELECTION/ NOTIFICATION: Weekly Winner Selection: Each week for the ten (10) Entry Periods one (1) Weekly Winner will be selected in a random drawing from all correctly answered questions received during the Entry Period.    The drawing will be conducted by panel of judges from the Sponsor, whose decisions are final on all matters relating to the Contest.  The ten (10) Weekly Prize Drawings will be held on consecutive Fridays beginning September 2, 2011.  Potential Weekly Winners will be notified one (1) time via Direct Message on Twitter and will have 24 hours to respond with their e-mail and phone number.  Upon response to the Direct Message the Potential Weekly Prize winner will be e-mailed an Affidavit of Eligibility/ Release of Liability.  The Affidavit of Eligibility/Release of Liability must be signed and returned. It must be received by Sponsor or its designated agent within two (2) business days of date printed on notification or an alternate winner will be selected in a random drawing from all remaining correct entries from that Entry Period, time permitting. If any prize notification letter or any prize is returned as undeliverable, the prize will be awarded to an alternate winner selected in a random drawing from all remaining correct entries from that Entry Period, time permitting.  By accepting the prize Weekly Winners confirm agreement to host a Braxton Family Values Premiere Viewing Party on Thursday, November 10, 2011 at 9:00 PM EST and to customize and upload party photos, videos, comments and blogs to a party page located on a third-party website set up by the Sponsor and share the party page on Facebook and Twitter.  The Sponsor will provide username and password access to the third party site.  The Affidavit of Eligibility/ Release of Liability will also confirm that in the event the Weekly Prize Winner is selected as the Grand Prize Winner, the Winner will host a Braxton Family Values Ultimate Fan Viewing Party on Thursday, March 22, 2012 or Thursday, March 29, 2012 at 9:00 PM EST, as designated by the Sponsor, and continue uploading party photos, videos, comments and blogs to a website party page set up by the Sponsor and share the party page on Facebook and Twitter.  One Weekly Prize Winner per household.

Grand Prize Winner Selection: During the Judging Phase, a panel of judges, selected by the Sponsor, will review Weekly Prize Winners party pages on the website and select one (1) Grand Prize Winner from the ten (10) Weekly Prize Winners.  Judging will be based on the following judging criteria: Page Creativity – 1/3, Social Interaction (most likes and Tweets) – 1/3, and Party Presentation (how cool was the party based on pics, blogs and uploaded content) – 1/3.  Grand Prize Winner will be notified by phone, e-mail and/or mail on or about December 3, 2011 and prize will automatically be shipped.   All decisions of the Sponsor regarding the Winner Selection and any and all other aspects of the Contest shall be final, binding, and non-appealable.  Sponsor may choose to judge fewer than ten (10) Weekly Prize Winner party pages or to not award the prize if, in its sole discretion, the Weekly Winner postings/ interaction on the Weekly Prize Winners party pages do not comply with the Contest Rules or there are not a sufficient number of eligible party pages uploaded.

PRIZE: One (1) Grand Prize: Ultimate Fan Viewing Party Kit including catered food and decorations and $1,000 cash.  (Approximate Retail Value “ARV”: $1,750). Ten (10) Weekly Prizes: Viewing Party Kit with an array of Braxton themed party favors (ARV: $200).  Estimated Total Retail Value of all prizes $3,750.  No substitutions for prizes except as may be necessary due to unavailability, in which case a prize of equal or greater value will be awarded.  Prize is not transferable or redeemable for cash.  All taxes and other expenses not specified herein are the sole responsibility of the winner. Sponsor responsible only for prize delivery; not responsible for prize utility, quality or otherwise. Receipt of the $1,000 cash portion of the Grand Prize is contingent on the Grand Prize Winner hosting the second Braxton Viewing Party on on Thursday, March 22, 2012 or Thursday, March 29, 2012 at 9:00 PM EST, as designated by the Sponsor.  If the party does not take place or the party page is not updated to feature the second Braxton Viewing Party the Grand Prize Winner forfeits the $1,000 prize.

GENERAL: This Contest offer is void where prohibited or restricted by law and is subject to applicable federal, state, local and municipal laws and regulations.  By participating in this Contest, entrants agree to be bound by these rules and by the decisions of the Sponsor, which are final in all matters relating to this Contest. Prizes are nontransferable. By accepting any prize, winner consents to the use of their name, photo, voice, and likeness for promotional, advertising, publicity or trade purposes in any and all media worldwide in perpetuity by Sponsor without further compensation to winner or any other person depicted in photo unless otherwise prohibited by law.  In addition, the winners represent and warrant that they have obtained the necessary permission from all party guests and all individuals included in the uploaded party photos and videos posted on the party page; and that the posted photos and videos do not infringe upon any third party’s rights, including but not limited to copyrights (including music copyrights), trademarks and rights of privacy or publicity; or contain material that is or may be considered defamatory, slanderous or libelous, or portray in a false light.   Arrangements for the fulfillment of all prizes will be made by the Sponsor. Receipt of any prize is conditioned upon compliance with any and all applicable federal, state and local laws, rules and regulations. Winners of any prize(s) will be solely responsible for payment of all federal, state and local taxes.  Sponsor and judges not responsible for late, lost, stolen, damaged, incorrect, incomplete, illegible, garbled, misaddressed, or misdirected entries, misrouted or scrambled transmissions or communications, for errors, omissions, interruptions, deletions, defects, or delays in operations or transmission of information, in each case whether arising by way of technical or other failures or malfunctions of telephone, Internet, computer hardware, software, communications devices, or transmission lines or data corruption, theft, destruction, unauthorized access to or alteration of entry materials, loss or otherwise.  Sponsor disclaims any liability for damage to any telephone or computer system resulting from participation in, or accessing or downloading information in connection with, this Contest, and reserves the right, at its sole discretion, to modify, cancel, terminate or suspend this Contest should any virus, bug, technical failures, unauthorized human intervention or other causes beyond Sponsor’s control corrupt or affect the administration, security, fairness or proper conduct of the Contest.  In the event of any cancellation, termination or suspension, a notice will be posted and judging will take place from among all eligible entries received prior to such time. Sponsor reserves the right, at its sole discretion, to disqualify any entrant if his or her fraud or misconduct affects the integrity of the Contest.  Entries will be considered made by the authorized Twitter account holder of the tweet submitted at time of entry.   By submitting an entry in the Contest, you acknowledge and agree that Sponsor shall be permitted to use your entry data for marketing purposes consistent with their privacy policies and applicable law.  All entrants further agree that in the event of any third party claims, damages, losses or injuries, arising from or relating to this Contest, they will indemnify Sponsor from any and all such claims, including the attorneys’ fees related thereto.  By accepting prize, winner agrees to release Sponsor, The Promotion Pipeline, Inc. their respective directors, employees, officers, and agents, including without limitation, their advertising and promotion agencies, from any and all liability, loss or damages arising from or in connection with the awarding, receipt, and/or use or misuse of prize or participation in any prize-related activities.  Sponsor is not responsible for typographical, printing, or other inadvertent errors in these Official Rules or in other materials related to the Contest.

Any party pages that are considered by Sponsor in its sole and absolute discretion to be obscene, pornographic, libelous, hate speech, or otherwise objectionable, in whole or in part will be disqualified and will not be eligible for entry.

CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATIONS OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT PERMITTED BY LAW.

DISPUTES, GOVERNING LAW AND VENUE: ENTRANT AGREES THAT: (1) ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THIS SWEEPSTAKES OR ANY PRIZE AWARDED SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION AND IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO PRINCIPLES OF CONFICTS OF LAW; (2) ANY AND ALL CLAIMS, JUDGMENTS AND AWARDS SHALL BE LIMITED TO ACTUAL OUT-OF-POCKET COSTS INCURRED, INCLUDING COSTS ASSOCIATED WITH ENTERING THIS SWEEPSTAKES, IF ANY, BUT IN NO EVENT WILL ENTRANT BE ENTITLED TO RECEIVE ATTORNEYS’ FEES OR BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, INCIDENTAL OR CONSEQUENTIAL DAMAGES.

WINNER’S LIST: For the names of the winners, send a self-addressed, stamped envelope postmarked by November 30, 2011 to: WE tv Braxton Family Values Ultimate Fan Viewing Party Contest Winners List, c/o The Promotion Pipeline, PO Box 162, Huntington Station, NY 11746 or visit www.wetv.com. Requests will be fulfilled/name will be posted, after the winner name has been verified.  For a copy of the official rules, visit www.wetv.com. VT residents may omit return postage.

SPONSOR: This Contest is sponsored by WE: Women’s Entertainment LLC, 11 Penn Plaza, New York, NY 10001.