
About WE tv
About WE tv: WE tv is the content destination where strong, confident women connect to fun, entertaining programming focused on pop culture, personal style and relationships. With quality original programming including the hit series "Bridezillas," unique movie packages like "Cinematherapy," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests.
Subscribers: Available to more than 64 million U.S. households (Source: Nielsen Media Research, as of June 2007)
Executives: Ed Carroll, President, Rainbow Entertainment Services Kim Martin, Executive Vice President/General Manager, WE tv Robert Broussard, President, Rainbow Network Sales
Launch Date: 1997 as Romance Classics; 2001 re-branded WE: Women's Entertainment; 2006 re-branded WE tv
Programming:
• Multi-platform programming: WE tv; WE tv On Demand; WE tv Mobile
• Original series include:
- "Adventures in Doggie Daycare:" Featuring a day in the life of Seattle's upscale Downtown Dog Lounge.
- "America's Cutest Puppies:" Featuring puppies from around the country competing for the title and pet products from the popular pet product chain, PETCO.
- "Bridezillas:" A comedic look at how brides-to-be go from sweet to certifiable while planning their big day (season four premiering June 17, 2007).
- "Cheerleader U:" No more pom-poms and megaphones, this series follows cheerleaders from the University of Kentucky as they learn and practice routines in hopes that they will earn a spot in the national championships.
- "John Edward Cross Country:" A documentary style series that follows the acclaimed psychic medium on a cross country journey to do readings and visit the homes of families he has helped during his large group sessions (season two premiering September 2007).
- "Secret Lives of Women:" An unapologetic look at females who conceal behaviors and professions that push the boundaries of "normal" society.
- "Wife, Mom, Bounty Hunter:" Follow the true-life adventures of Sandra Scott, a married mother of two daughters who leads her professional career as a tough-skinned, cuff-bearing bounty hunter.
Public Affairs Initiative:WE Empowers Women is a public affairs initiative driven by WE tv and its viewers. Using the power of ideas and the actions of many, WE Empowers Women is dedicated to creating projects and programs that foster and celebrate the intelligence, strength, confidence, diversity and leadership of women, both in the workplace and at home.







