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New York’s Newest Attraction Celebrates Centuries of Outrageous Bridal Behavior!

New York City is home to some of the world’s most renowned museums and now there’s a new one coming to town. One that will appeal to tourists and locals alike, and anyone – groom, friend or family – who’s participated in or witnessed the high-stakes, high-tension ritual of wedding planning. It’s the Bridezillas Museum of Natural Hysteria, an expansive, free of charge, Instagram-worthy attraction opening Friday, February 23rd at 4 Times Square, on Broadway between 42nd St and 43rd, was created by WE tv to mark the reboot and return of one of reality TV’s pioneering series, Bridezillas, which premieres on Friday March 2nd at 10|9c.

WE tv’s Bridezillas Museum of Natural Hysteria will be housed in a 3,000 sq. ft., street-level storefront at 4 Times Square. It is slated to include:


Gawk and awe at a gallery dedicated to the baddest B’s in history, revealing how the oversized expectations and behaviors of famous brides like Adam’s Eve, Nefertiti and Cleopatra set the template for generations of Bridezillas to come;


Come face-to-face with articles and artifacts chronicling bad bridal behaviors that seem too outrageous to be true, but are — from the hideous hairstyles, manicures and gowns imposed upon innocent bridesmaids, to the eyesore invitations and over-the-top wedding cakes, to news articles and social media chronicling when weddings end in brawls, lawsuits and other disasters;


Lose yourself in a host of immersive, interactive attractions designed to allow frantic brides and tourists alike to scream, punch and vogue like a true Bridezilla, including the Rage-O-Meter Punching Bag; a Scream Booth and Cray-Cray Cranial Head Massagers, ones guaranteed to chill out the most manic Bridezilla or NYC tourist.


Remember and share your experiences by taking your own tacky bridal portrait at the Bridezillas Altar of Shame, while luxuriating in a bathtub of ‘diamonds’, being squashed under the massive sequined stiletto of a giant Bridezilla, and more!

WE tv’s Bridezillas Museum of Natural Hysteria will be open to the public daily from Friday, February 23 – Sunday, March 4. Hours: Daily 11 am – 8 pm. Admission is free. Check out available dates here! And, don’t forget to tune in for the return of Bridezillas, March 2nd at 10|9c!