About Dedra

With over 20 years of experience, Dedra is a leading industry expert and visionary, known for combining her artistic talents with a savvy business intellect.


Dedra has demonstrated an aggressive and energetic approach to her business methodology, and it has paid off by placing her at the top of the Atlanta hair game. But Dedra is not just a stylist and entrepreneur; she’s an educator, committed to nurturing the next generation of hair professionals. Dedra’s upcoming venture, Jdoah Academy, will soon be opening in Conyers, Georgia to train aspiring stylists.
In addition to hair, Dedra makes time for personal ventures, her community, and, most importantly, her family. She is an aspiring author, and her erotic novel “Samir White” is her first venture into professional writing. She is the mother of three children, and grandmother of one, as well as an American Cancer Society “Look Good Feel Better” Facilitator, and an Advocate for the Atlanta Mission.