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Go Orange: End Childhood Hunger

Cable networks join together in effort to end childhood hunger; many nets turning their logos orange on September 8th in support of September being Hunger Action Month. Go Orange is designed to raise public awareness for an issue that affects almost 50 million people every day, 16 million of those going hungry are children. The impact of hunger on society runs deep; it’s a health issue, it’s a school performance issue, it’s an economic issue. The hope is that it can soon be a non-issue. September’s Go Orange campaign strives to engage the public to make ending childhood hunger a national priority. Through a variety of public engagement programs, Share Our Strength, Feeding America along with a national network of Food Banks across all 50 states focus the public’s attention in September on hunger in America as an issue that can be remedied.

In addition to many of the participating networks changing their on-air and online logos to orange, several networks will also run public service announcements and share information on their websites and social media channels to educate viewers about the problem of childhood hunger and what can be done to help end this crisis.

Currently, networks confirmed to participate include: A+E Networks (A&E, Bio, History, H2, Lifetime & Military History), AMC Networks (IFC, Sundance Channel, WE tv), BET, Bravo Media, Discovery Fit, FX, the Hub Network, Nickelodeon, Scripps Networks Interactive (Cooking Channel, DIY, Food Network, HGTV, GAC & Travel Channel), Style Media, TBS, TLC, TNT, TVGN (TV Guide Network), USA Network and The Weather Channel.

Nearly 50 million Americans—including 16 million children—live in households that lack the means to get enough nutritious food on a regular basis, as a result these families struggle with hunger at some time during the year. Share Our Strength’s No Kid Hungry campaign connects kids in need with nutritious food and teaches their families how to cook healthy, affordable meals.

Since 2007, Share Our Strength has been Food Network’s exclusive national philanthropic partner. Together, Food Network and Share Our Strength are committed to ending childhood hunger one meal at a time. Viewer affinity for all things related to food and cooking offers the perfect platform for educating and motivating others toward joining efforts to eradicate this solvable national crisis.

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